Wait... What?

[dxmachina]

Sci Fi Channel Has a New Name: Now, It’s Syfy

Plans call for Sci Fi and its companion Web site (scifi.com) to morph into the oddly spelled Syfy — pronounced the same as “Sci Fi” — on July 7. The new name will be accompanied by the slogan “Imagine Greater,” which replaces a logo featuring a stylized version of Saturn.

I remember being dumbstruck when Esso became Exxon. The scary thing here is that someone at NBC paid some consultant a metric shitload of money to come up with this. When HP split off its scientific division they paid a million bucks or so to whomever it was that came up with "Agilent." It was supposed to hint that the new company would be an agile version of Lucent. Of course, Lucent went into the toilet not long after, obscuring the reference. Now the only thing Agilent reminds one of is that it sort of rhymes with flatulent.

Comments

[debetesse.livejournal.com]

I'm trying to come up with a demeaning way to pronounce the new name (of course, I called it "skiffy" before, so...). Best so far was "Siffy", which, not ridiculous enough.

[dxmachina.livejournal.com]

Heh. I was thinking siffy, too.

I've thought for years it ought to be the Paranormal Network.

[debetesse.livejournal.com]

Except that "paranormal network" is limiting in its own Fox Mulder way.

Maybe "see-fee"?

[dxmachina.livejournal.com]

I suppose ψφ would be too classy. Or obscure.

[debetesse.livejournal.com]

Both. (Which is sad, considering).

[dxmachina.livejournal.com]

Knut has come up with the best possibility so far (http://snurri.livejournal.com/233906.html).

[debetesse.livejournal.com]

That's rather awesome.

SyFy(less), even.