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The Downturn Claims Another Victim...
Oct. 20th, 2008 02:37 pmNo bailout for Zima.
Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.
Malternative?
Somewhere under my kitchen sink is an ancient bottle of Zima Gold, the abortive attempt to add a beverage to the malternative segment that tasted sort of like what you'd get if you made a whiskey and soda with Moxie.
Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.
Malternative?
Somewhere under my kitchen sink is an ancient bottle of Zima Gold, the abortive attempt to add a beverage to the malternative segment that tasted sort of like what you'd get if you made a whiskey and soda with Moxie.
